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Media Campaign
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MEDIA CAMPAIGNDear Friends of Life,Ten years ago Alliance for Life Ontario decided to bring pro-life television commercials to Ontario. Four province-wide campaigns have been held with a fifth planned for September 2009. The commercials are designed to reach out to women experiencing a crisis pregnancy and to challenge and re-shape people's thinking and emotions on the societal acceptance of abortion. They are designed especially to reach people who identify themselves as pro-choice or unsure on the issue of abortion. It is imperative to show these commercials over and over again during the campaign in order to impact an individual. We hope that people will be repeatedly challenged and come to associate pro-life with its true position of compassion, strength and resolve. The commercials air for three month in each campaign and we have been gratified to know that while we are airing - calls to the national crisis pregnancy help line 1 800 665 0570 have greatly increased - showing we believe - that woman unhappily pregnant want pregnancy support not abortion. We must raise between $500,000 and $750,000 to run an effective campaign; each commercial will cost approximately $300. Please join our 55 educational pro-life groups, our church and business partners and over 2,000 individual supporters. During our previous campaigns we have learnt that the plight of women unhappily pregnant - who are considering abortion - is almost invisible in our secular society and statistics prove that they are almost as invisible in our faith communities - we must change this. It has been 40 years since Canada liberalized its abortion law and 20 years since the Supreme Court struck that law down. Three million unborn Canadians have been killed by abortion, during these years, which is a national disgrace. Despite our very best efforts over 100,000 unborn children are killed by abortion annually, 35,000 of those in Ontario alone. Their mothers are placed at considerable risk of emotional, psychological and physical health problems; their fathers left helpless; and families distressed and broken. Ladies and gentlemen, these commercials are a tool that can help transform the landscape in Ontario on the issue of abortion. With sufficient financial support, we can harness the power of television to change people's hearts and minds about abortion and save lives. That is why we are excited about this campaign and why we invite you to get excited too. Please take the time to read the Reaching Minds Through Media pdf brochure and consider making a donation to this important campaign. Yours sincerely, Mrs. Jakki Jeffs Executive Director Click here for a list of our commercials and for more information on our campaigns. |
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