The 2003 media campaign used two
commercials:
Lifesaver and Sonogram.
This commercial was developed to put a “face” on abortion, to get the viewer to look
at the adult who could have been aborted but
was not, and to see how many people would
have been impacted if the person did not
exist.
Windows Media 1 meg file - Broadband recommended
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This commercial suggests that abortion is an “obsolete” solution to an unplanned
pregnancy. Viewers are reminded that the
unborn baby’s heart beats at 21 days and
brain waves can be measured at 40 days.
Windows Media 1 meg file - Broadband recommended
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Each commercial carries a toll-free,
pregnancy help line phone number to
encourage women/girls facing a crisis
pregnancy to seek help.
1-866-LUV-BOTH :
1-866-588-2684 |
